Please improve the article by adding more descriptive text and removing less pertinent examples. This section may contain indiscriminate, excessive, or irrelevant examples. (15 USC § 45 (a)) In relevant part, they state that contingent conditions and obligations of an offer must be set forth clearly and conspicuously at the outset of the offer, and that disclosure of the terms of the offer set forth in a footnote of an advertisement to which reference is made by an asterisk or other symbol placed next to the offer, is not regarded as making disclosure at the outset. US FTC regulations state that unfair or deceptive acts or practices in or affecting commerce are unlawful. In the US, the Federal Trade Commission (FTC) regulations state that, for an advertised offer to be lawful, the terms of the offer must be clear and conspicuous, not relegated to fine print. The practice, for example, can be used to mislead the consumer about an item's price or value, or the nutritional content of a food product. The use of fine print is a common advertising technique in certain market niches, particularly those of high-margin specialty products or services uncompetitive with those in the mainstream market. Sometimes television advertisements flash text fine print in camouflagic colors, and for brief periods of time, making it difficult or impossible for the viewer to read. Especially in pharmaceutical advertisements, fine print may accompany a warning message, but this message is often neutralized by the more eye-catching positive images and pleasant background music ( eye candy).
For example, if the larger print says "pre-approved" the fine print might say "subject to approval". įine print may say the opposite of what the larger print says. There is strong evidence that suggests the fine print is not read by the majority of consumers. This may satisfy a legal technicality which requires full disclosure of all (even unfavorable) terms or conditions, but does not specify the manner (size, typeface, coloring, etc.) of disclosure.
The larger print that is used in conjunction with fine print by the merchant often has the effect of deceiving the consumer into believing the offer is more advantageous than it really is. Political endorsement signs often have fine print disclaimers.įine print, small print, or mouseprint is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service.
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